Your business and Social Media – build it right and the customers will come!
Nowadays, corporations and global brands are faced with a challenge : approaching social media, using it as a powerful selling tool and creating trustful relationships based on the data it provides.
There are some that choose to look the other way ,towards more traditional methods but with the power of social media tools ever expanding it’s getting harder and harder to turn a blind eye.
Just by taking Facebook as an example we can see that they have an increase in percentage of over 44% since July 2012.The figures are:
- Over 1 billion FB users all over the world
- 618 million daily active users ( number made public in December 2012 )
- In regards to Facebook’s mobile usage, per an analyst report in early 2013, there are 192 million Android users, 147 million iPhone users, 48 million iPad users and 56 million messenger users, and a total of 604 million mobile Facebook users
- 77% of B2B companies have already acquired their clients through Facebook
As a simple result , a question has to be answered : How many Active customers do YOU influence?
Don’t be afraid to use social media to your advantage! Convert the tools provided into trustful business partners and draw as many customers as you can towards your own benefit! Turn your business into a resource ,promote your products and services and last but not least create an identity for your brand ! We have listed below the most important and common online platforms that can assist you at this point :
Facebook – the description above talks for itself – one powerful social media tool, ever-growing, ever-expanding. It has reached almost every corner of the world and what better and free way to be promoted than the king of social networks? Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers.
Twitter – make good use of it ,it is especially valuable and hassle-free!If you think about it , it easily responds to the simple question “What are you doing?”.It also allows you to follow others as well as to be followed ,it provides inspiration and creates social gathering. It can be used in numerous ways – new jobs, study groups, instant feedback and Q&A ,recommendations and referrals, instant marketing.
LinkedIn – it has been creating quite a stir in the social media for quite a while now – use it to your advantage! It represents a remarkable tool for online marketing and promotional needs. It’s important not to view LinkedIn as merely a social network aimed for business users. Rather, it should be viewed as an online network of influential people all over the world.
Blogs / Blogging – still a very reliable social media tool you can make good use of – personalized and created by yourself for yourself! It can represent and define you and your business. Quick to create , easy to manage.The information can go viral very fast,it can be promoted via FB or LinkedIn create the big picture you desire!
YouTube – wonderful promoting tool!Provides marketing benefits and valid information! YouTube has now become the second largest search engine after Google.People look for news and info and instead of reading it they prefer watching it! It’s easier when they visualize something, it creates a vivid image not easy to forget!It’s free , the content is powerful, it can go viral very quickly and it has a global audience! Give your business a face!
Instagram – perfect for small family business ( but not only ) – the first photo-sharing app for iPhone. What really made Instagram stand out was that it is really easy to use, and provides real value to photographers and photo lovers all over the world. Go after the right users , create your connections and share your photos!It presents products and services in a creative way ,can show real things from your company or store, and keeps your friends and acquaintances updated !
Foursquare – One of the hottest areas in mobile technology ! Geo-location based services that offer real time interaction between your destination and your online audience. Foursquare allows individuals from anywhere in the world to openly engage with their friends so they know exactly where they are and what they are doing.Use it if you are part of an exhibition, promoting site, marketing gathering etc.
We have listed above only the most common and used social media tools over the world but there are many more to be discovered! Search and make good use, remember that clients do respond to social media tools because they are fast , created in real time and feel familiar!
Finally , always remember though that the most important social media tool is …YOU!
You can be the master behind the scene ,you can create your own stage and work with your actors!You bring value to social media ,all of the tools are under your command and will work to your advantage if handled with care!
We wish you all the luck!
Article written by : Daria Ionescu