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- One of the largest markets in Central and Eastern Europe (ranking 7th in EU , with over 21 million inhabitants);
- Highly skilled labor force at competitive prices – solid knowledge in foreign languages (providing multilingual support services/24 languages ), technology, IT, engineering, etc
- Highly educated people, flexibility, regional presence and proximity to customers;
- Cultural similarities with Western cultures.
- Stability factor in the Area – NATO & EU membership;